Spending most of my day working with Chief Executives, Directors and Senior Managers it is clear to me that one thing they all strive for is certainty.
Whether it is that a forecast cost is achieved, something is delivered on time or someone just doing what they promised when they promised it. Achieving or doing better than what you promised builds confidence inside and outside your business or organisation.
But certainty is a bit of an illusive concept as nothing is absolutely certain. It is constantly undermined and challenged by those who say what you have achieved could have been done cheaper, quicker or smarter. To some businesses and organisations this can cause worry and a loss of confidence as they start to doubt themselves.